The business landscape is changing at a very fast pace, so keeping up and staying ahead of competition can be quite challenging. Fortunately, there are plenty of ways to improve your business and ensure its growth and success but, if you want to grow it consistently, you need to regularly follow the latest trends.

If you want to improve your business and dominate the business landscape not only in 2018, but also for many years to come, make sure you follow these trends that are completely changing the game.

Collaborating with Micro-Influencers


Influencer marketing is rapidly becoming a driving force for businesses looking to raise brand awareness and increase online visibility in order to expand their customer base and generate more revenue. Working with influencers can help you significantly grow your business, because they build trust with people and create meaningful relationships with them.

Micro-influencers are seen as the most trusted link between brands and consumers, as 82% of consumers are more likely to follow a recommendation made by a micro-influencer, according to a study by the Wharton School and the Keller Fey Group. The study also reported that 92% of consumers believe micro-influencers to be more credible than average people.

If you start collaborating with micro-influencers, you will attract more customers and connect with them on an emotional level. However, you need to find the right micro-influencers who have the social following that matches your target audience and who know exactly how to connect with people and showcase the true value of your brand.

Optimizing Websites for Voice Search

1200x-voice-searchAccording to Google, 20% of all web searches were conducted by voice in 2016. Given the rapid increase in the growth of voice search usage over the past couple of years, comScore has predicted that 50% of all searches will be done by voice by 2020.

This calls for some website changes and adjustments to SEO strategies. You need to make sure that your website visitors can use voice to search for everything that you have to offer, so be sure to optimize your site for voice search queries.

They require a slightly different approach, as they usually consist of complete sentences rather than just keywords, so you should create an FAQ page and add conversational keyword phrases that sound natural and match those that your voice searchers are using.

Embracing VR


According to a report on VR by Zion Market Research, the global VR (Virtual Reality) market accounted for revenue of $2.02 billion in 2016 and is expected to reach $26.89 billion by 2022, growing at approximately 54.01% CAGR (Compound Annual Growth Rate) between 2017 and 2022.

VR headsets are selling like hot cakes, and brandable VR headsets are rapidly growing in popularity. Marketing opportunities are incredible when it comes to VR, because you can provide your website visitors with an experience quite like a real-life one.

Depending on your business, your customers can browse through your catalogue, try your products, check out your hotel, restaurant or real estate property, no matter where they are, which will dramatically enhance their experience with your brand and increase your sales and ROI.

Strategic Investing in AI

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AI (Artificial Intelligence) has finally entered the mainstream world and more and more businesses are investing in AI-driven technologies. They are reinventing the business landscape and drastically improving customer experience, which is precisely why you should invest in those that will best fit the unique needs of your business.

AI systems will help you automate numerous repetitive tasks and save both time and money, as well as achieve higher operational efficiency. However, their main goal is not to automate people out of jobs, but rather to combine their intelligent software with people’s capabilities, so investing in AI will strengthen your workforce and take your business to a whole new level of success.

Enhancing Customer Service with Chatbots


Chatbots are revolutionary computer programs that are completely transforming the way consumers interact with businesses. Due to machine learning and NLP (Natural-Language Processing), they can provide personalized customer service and significantly enhance brand experiences.

By 2020, 80% of businesses will be using chatbots to improve their customer service, so you should definitely hop on the bandwagon and join the ride. WorkFusion chatbots are the best AI-powered bots you can use, as they go beyond Q&A to provide the highest level of customer service and elevate people to more valuable inquiries, and you can seamlessly integrate them into all your existing channels, so be sure to check them out.

There are many more trends that you can follow in order to improve your business and ensure its growth, but you should definitely start with the aforementioned ones. Doing so will certainly give you the upper hand on the market, so take a step forward and start playing with the big guns.

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