Starting a business is easy. Managing it to be successful is hard. As an entrepreneur, you must take many strategic steps from the beginning. And one of the most overlooked ones is selecting a great business slogan.
In this article, we’ll discuss why a business slogan is essential and how to create a unique one.
1. It tells a story.
Apple’s unique slogan “Think different,” tells a story since the 1980s. It started with the “1984” Super Bowl commercial that was inspired by George Orwell’s book titled 1984. In the 1990s, this campaign introduced the “Think Different” campaign that linked Apple to Martin Luther King, Jr, Mahatma Gandhi, John Lennon, and other “crazy geniuses” in a mesmerizing television ad.
2. It suggests the value of the brand.
L’Oreal’s famous slogan “Because you’re worth it” suggests customers that they’re worth being beautiful. Such value is also worth being reminded in a business slogan, which reflects the company’s credibility and the care for its customers.
3. It shows quality.
Verison’s business tagline “Can you hear me now? Good!” isn’t a typical motto, but it rings so well for customers who are looking for clarity in mobile phone connection. This slogan expresses how good quality should hear like, and it’s a very popular sentence. Most likely, this sentence is what all mobile phone users would say when they’re asking the other person.
4. It makes the brand distinguished.
Disneyland’s memorable slogan “The happiest place on earth” indeed puts this world-class amusement park at the top of tourists’ destinations. Combined with the place itself that genuinely makes people of all ages happy, this slogan has been helpful in making it distinguished worldwide.
5. It helps in making the brand memorable.
Hallmark’s heartfelt slogan “When you care enough to send the very best” helps its positioning as the Ferrari of greeting cards. Its TV channel, Hallmark TV, inherits this aura of caring, which is excellent for business.
6. It inspires.
Nike’s moving motto “Just do it” has been retold millions of time every single day. Whenever someone feels unsure, most likely a friend tell them, “Just do it.” Thus, whenever we hear that sentence, Nike products pop up in our mind automatically. It’s that powerful.
7. It moves the customer to buy.
Walmart’s slogan “Save money, live better” motivates customers intrinsically. Who doesn’t want to save money while living a good life? Of course, everybody. Walmart’s products are getting mainstream, and their low prices have been the store’s appeal.
However, creating a unique business slogan can be quite challenging for those with limited creativity and copywriting skills. The good thing is, computer algorithms have leveled up the playing ground with automatic online slogan generators so anyone can create enticing taglines.
To start using these online business slogan generators, you can simply type in keywords that better describe your product or its quality or any word that inspires you. Next, the tool will automatically churn out several slogans for your choosing. It’s that simple.
While some slogans resulted may sound a bit too random and don’t make any sense, keep trying by using different words or phrases. Next, take note of interesting ones that strike your fancy. Whenever possible, sleep on them first before choosing the one that you like the most.
In addition to using a slogan business generator, you may also consider using a business name generator for professional and unique-sounding names.
At last, a great business tagline, motto, or slogan combined with a unique business name are two of the most defining factors in marketing campaigns. Think about it, if your business’ slogan and brand name become legendary, you can reap much more than short-term profits; you’ll enjoy long-term popularity.
About the Author
Jennifer Xue is an award-winning author, columnist, and serial entrepreneur based in Northern California. She is also a digital strategist for Oberlo. Her byline has appeared in Forbes, Fortune, Esquire, Cosmopolitan, Business.com, Business2Community, Addicted2Success, Good Men Project, Positively Positive, and others. Her blog is JenniferXue.com.