With over 700 million active monthly users, Instagram offers a very unique opportunity for businesses to reach their target audiences through ad campaigns. The other major advantage to advertising on Instagram is that the ads can look almost no different to normal posts, which in turn makes them less obtrusive than other forms of ads.…

No matter what kind of company you have, advertising online can be a great way to get more customers, and the right customers while spending far less on advertising cost. Even small changes to your online presence can bring far more people to your business, and do a lot for your net gains. If you’re…

Multi-level marketing (MLM) company’s operations involve encouraging existing distributors to recruit new distributors by paying them a percent of their recruits’ sales. These new recruits are referred to as a distributor’s “downline”. MLM companies are highly specialized companies that require a merchant account that is tailored to meet their specific needs. Consider the MLM merchant…

Products usually have labels. You normally can’t buy a product without a label, whatever the nature of the product. There are a lot of reasons why labels are important. In fact, depending on the specific area, there are laws regarding the use of product labels. Provide information The main reason for using labels is to…

Without a shadow of a doubt, blogging is one of the best ways to build a successful blog and grow your business online but a number of people are still confused about guest blogging and whether or not they should do it. Well, in short, you should be doing it because, if done correctly, the…

There was a time when flyers were very popular. Print media was used to advertise products and services. Due to the cost of flyer printing back then, not everyone got a copy. There was also a time when coloured printing was introduced. Target audiences received the coloured version while those who were not yet certain…

Whether you’re running a small team of marketers or an armada of trained experts, adding targets and introducing a bit of competition to the marketing workflow can greatly improve performance. Your marketing force – and each team member – needs to be motivated to work at their best. Gamification is a good way of building…

Deciding what content to include on roll up banners is not an easy task. This is crucial since it can make or break your business. If you succeed in advertising your company using these banners, you can also see your sales increase in the next few months. However, if it fails, then you will have…

Businesses of all kinds and all sizes are forced to reconsider their marketing plans on a regular basis in order to stay ahead, gain a foothold, or even gain an advantage on their competition. If they can create the kind of marketing campaign that establishes them as a major authority in the industry then their…

Most businesses know they need to ‘get social’ but very few know how to do it well, or how it can benefit their business. It’s a sad fact that only 1 in 5 customer queries on Facebook and Twitter are responded to by the business they’re enquiring about – that’s a whole lot of unsatisfied…