With Google cracking down on low-quality links and content, it is very hard for webmasters to make use of SEO and linkbuilding tactics without being hit by a penalty from the algorithms which Google has put in place to ensure that webmasters are making use of SEO properly.

What is SEO?

For those that are reading this and don’t know what SEO is don’t worry all will be explained shortly.

SEO or search engine optimization is a technique or a collection of techniques in which a webmaster will make use of to improve the ranking position that his/her website is currently sitting within the Google search engine result index.

The idea behind SEO is to make sure that a website is at the top of the search results.

This ensures that the website will receive an increase in website traffic which helps the site create business both online and offline.

The best way to make use of SEO is through linkbuilding, content marketing, and Social media marketing.

Two out of the three methods are currently being cracked down on by Google. They are;

  • Link Building
  • Content Marketing

Without going into a great amount of detail, the both of these methods work really well together and if done properly they can really boost your website and now as a lot of webmasters are learning, making poor use of these two methods is costing them as they are being penalized by Google, you can read good info here, to find out more about SEO.

How can you get out of being punished by Google?

When webmasters use unnatural links, that they are not aware of Google will punish that site, to remove the punishment webmaster have to find the unnatural links and remove them from their websites, once this is done then the penalty that Google has issued can be removed.

Where to start

The first step that you will need to take is to collect all of your website’s backlink data. By doing this you will be able to see every single link leading to and from your site. If you find any links that aren’t natural or organic to your site you will have to remove those links.

To access your websites backlinks you will have to go to a website like Moz’s open site explorer and enter your websites domain name in the search bar, click search and you have access to your site’s backlinks.

What to do after you have removed the links?

One of the best ways to keep track of all your links and content is to create a spreadsheet with all of the links and content within that spreadsheet, so if there is an issue with the link you can know exactly what article the link is in or where on the site it is.


It is important to remember that making use of poor links and content will get you punished by Google, as you are creating spam. To learn more about what you need to do make sure you take a look at the Webmaster’s Guidelines.

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