Using digital methods to increase the effectiveness of your offline marketing makes sense. There is no reason why the two marketing methods shouldn’t both be used and linked. This will provide you with the most effective solution and the widest possible customer reach. Of course, you need a plan to ensure you optimize your online…

Adding captions to your photos can have a big impact. Not only can it give additional meaning to them, but it is also an attention magnet – and people can’t help but be drawn to and read captions.   However for your captions to be effective there are a few tips that you absolutely need…

Over the past five years, online review sites have become so important to local businesses, including cannabis dispensaries, that a majority of the most successful dispensaries in the country appoint a team member (usually someone with a marketing or customer service background) to take ownership of the channel. Why do they do this? Well, online…

Chatbots have completely changed the way customer service requests are handled nowadays. It’s almost impossible to run a successful business and keep your customers satisfied without using these powerful tools. Avi Ben Ezra, the founder of Snatchbot, one of the best free chatbot platforms out there, said: “A recent chatbot report released by BI Insider…

For those wanting to know just how chatbots are performing, there’s a small but growing amount of data. Helping us make sense of the market is the recent 2018 State of the Chatbot market from Salesforce and friends. But what do the results mean for your business? Chatbots represent an army on the rise, with…

One of the forces of revolutions over time has been technology, amongst the wide range of elements, the internet and SEO (Search Engine Optimization) show some of the most significant advancements. In simple terms, it means working constantly using various tactics to ensure that you rank at the top of search engine results, and remaining…

Whether you’re an individual who’s come up with a great idea for a new app, or you’re looking to develop an app for your business, you have plenty of decisions in front of you. One of those is whether to develop for the iOS or Android platform. Ultimately you may end up going for both,…

With Google cracking down on low-quality links and content, it is very hard for webmasters to make use of SEO and linkbuilding tactics without being hit by a penalty from the algorithms which Google has put in place to ensure that webmasters are making use of SEO properly. What is SEO? For those that are…